Implementing AI solutions in product marketing

The B2B market is moving rapidly, with a number of challenges arising for the product marketing community. In this webinar  product marketing recruiter, Jason Goodwin, explores the solutions that AI present with industry experts:

• Chris Jacob, Head of Global Product Marketing at Salesforce
• Rebecca Lerner, Senior Director of Product Marketing at Mesh Payments
• Arun Lal, VP of Marketing at Docket Inc

Chapters:

• Introductions: 00:00-05:17
• Challenges facing product marketers in SaaS: 05:18-19:10
• Re-defining the market: 19:11-22:35
• Where can AI be implemented in product marketing?: 22:36-25:37
• AI tools to use: 25:38-36:24
• Strengths and weaknesses of AI in product marketing: 36:25-45:45
• Q&A: 45:46-51:41

Growing your product marketing function?

If you're expanding your product marketing team to implement new AI strategies, get in touch with our recuriters to see how we can help!