Most Product Marketers report directly into the marketing department. It makes sense, right? Product marketing helps drive the go-to-market strategy, positioning, and messaging. But here’s the rub - a lot of PMMs in this setup end up executing, rather than leading. They get pulled into sales decks and launch checklists… and slowly drift away from customer insight, product influence, and strategy.
Meanwhile, Product Marketers sitting in the product team often report becoming a glorified Jira ticket closer. This structure gives PMMs influence on roadmap, pricing, packaging, and market fit. But we've seen plenty of PMMs get so embedded with product that they lose touch with customers and GTM starts to suffer.
So, what’s the sweet spot?
Specialist headhunter, Jason Goodwin, will be sitting down with three experts in each space to debate the topic at our event, Stuck in the middle: Navigating the product vs. marketing debate for Product Marketers.
Register now to hear from:
Where: 28 Liberty St, 6th floor, Manhattan, NY 10005, United States
When: Tuesday, 3rd June 2025, 5:30 - 7:00pm
28 Liberty St, 6th floor, Manhattan, NY 10005, United States
